When the title says it all, nothing else is necessary. That’s certainly the case with Sweetgreen, an organic yet high-end salad chain which is run by three co-CEOs who met at Georgetown University.
In their senior year, Nathaniel Ru, Jonathan Neman and Nicolas Jammet were taking an entrepreneurship class together, where they found a common ground – all three felt that the food choices in Georgetown and its vicinity were missing a variety of healthy options that were also fun, so after graduating college in 2007, that was their goal when opening a restaurant together.
Ru has said that they are, “creating a brand that stands for something,” and that they “want to feed more people better food”. Learn more about Nathaniel Ru: http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/
In addition to being young, successful entrepreneurs, Sweetgreen’s co-CEOs are well-versed in technology, allowing thirty percent of Sweetgreens’s transactions to be made on its website or through an app. To do their own fieldwork and to make sure that everyone stays near the action, Ru, Neman, and Jammet also take five times a year to mostly shut down the corporate office.
Nathaniel Ru was born in Pasadena, California, on May 3, 1985. He graduated in 2007 from Georgetown University’s McDonough School of Business with a Bachelor of Science in Finance, and holds the position of one of the three co-CEOs of Sweetgreen. Together with two other graduates of Georgetown, Jonathan Neman and Nicolas Jammet, Ru started Sweetgreen in 2007.
The restaurant, Sweetgreen, is a casual kitchen that has local sourcing and an original location of the center of Georgetown. Since that humble beginning, Sweetgreen went to twenty-seven places in six different states, but the co-CEOs weren’t done – they expanded even further to the west coast.
In 2010, a mere three years after the opening of Sweetgreen, the business partners Ru, Neman and Jammet launched Sweetlife, which soon became the largest festival for food and music in the region. Sweetlife is a large event and easily brings in thousands of people in attendance as it features high-quality music in addition to top-notch food from renowned chefs.
Just like Sweetgreen, Sweetlife is a community location as well as leaving a small, gentle carbon footprint.