Limecrime, Brought To You In Color, By Doe Deere

Doe Deere is an ambitious entrepreneur who started her own line of cosmetics called, “Limecrime”, after realizing that, the only makeup colors available for purchase, at the time, were all, basically dull, and natural looking.

 

A year later, in 2009, Doe launched her first successful product called, “Unicorn Lipsticks” and continued adding more products to her cosmetic line, all having bright and vivid colors, are cruelty-free, and vegan certified. Not to mention, that Doe and her employees, always test-wear the products themselves, before offering them to the public. Limecrime now has fan followings from all over the world.

 

What Makes Doe One Of The Best Role Models For Women Entrepreneurs?

After her success, Doe wanted to assist and mentor other women, who were also aspiring entrepreneurs, and so she began speaking at public events that included Vegas Nay’s Stardust Tours, as well as, PHAMExpo, and more, as she wants to be a good role model for other women just joining the business world. In 2016, Self-Made Magazine recognized her efforts and named Doe Deere, a top woman inspiring, Entrepreneur.

 

How Limecrime Got its Name

In 2004, before she created her makeup chain, Doe used Limecrime as the name of her DIY fashion line, eBay account than in 2008, it became her cosmetics line. She chose the name because lime-green is her favorite color, and, “crime,” came from the concept that, she wanted to create makeup, and nail polishes so bright and vivid, that they may as well be illegal to wear… also, it rhymes with lime.

 

An Artistic, Imaginative And Colorful Child, With A Little Bit, Entrepreneur

Doe Deere was born and raised in Russia. When she was 17, Doe moved to New York, where she majored in fashion design while attending FIT. Now, Doe resides in Los Angeles California.

 

As a child, Deere was artistic, very imaginative, and heavily into colors including paints, clothing, accessories, and her mom’s makeup, she often wore.

 

Doe claims, that she always had some entrepreneur in her, matter-of-fact, at 13, she started a business selling temporary tattoos, but her dream to become a musician, came true when she moved to New York and joined a band, which was also how she met her husband, who was a fellow band member (http://yourbeautycraze.com/doe-deere-helps-wayward-cats-kitty-bundles/). During her time with the band, Doe learned a lot about marketing, which she utilized to start Limecrime.

 

Helping To Save The Animals

Because Doe has three cats, including two that she rescued, she claims that helping animals is a cause that remains close to her heart, and donates regularly to Bide-A-Wee, which is a non-killing animal shelter in New York that assists animals that have been abandoned by rehoming and rehabilitating them. Learn more: http://inspirery.com/doe-deere/

 

Doe’s Mission

Doe’s mission is to prove cosmetics don’t only conceal imperfections, but they are also a form of self-expression as well as freedom.

 

How Helane Morrison has Developed an Outstanding Career at the SEC.

Helane L. Morrison is a long serving employee of the Securities and Exchange Commission. She joined it in 1996 and had held various positions at the institution. Morrison spent the last three years at the commission’s San Francisco district office serving as a director of enforcement programs. She has made noteworthy contributions to the organization, and this led to her appointment as the chief of the San Francisco district. Her promotion was announced by the chairperson, Arthur Levitt.

 

These places include Idaho, Washington, Alaska, North California, North Nevada, and Oregon. The Los Angeles-based Pacific Region office controls the San Francisco district. Morrison’s office was formerly held by David Bayless who is currently serving the Morrison & Foerster law company.

 

Helane oversaw several inquiries when she was at the investigation department of the SEC. Some of her inspections led to the action against the Dean Witter, Republic Securities of New York, and the California Micro Device. He career before being hired by the SEC was also successful. She offered representation to various corporations and individual who were sued by the SEC. Morrison also battled class action in court on behalf of her clients. She made appearances at arbitrations to offer legal solutions to intermediaries and stock exchange firm that were being litigated by customers. The San Francisco-based Howard, Rice, Nemerovski, Canady, Falk & Rabkin also hired her as one of its associates. Helane was employed as a clerk in the U.S Appeal Court and the Supreme Court where she served Judge Richard A. Posner and Justice Harry Blackmun respectively.

 

The attorney is currently 46 years old, and she has managed to be a district chief at the SEC. Only a few other women have accomplished that, and they are Carmen Lawrence, Valerie Caproni, and Mary Keefe, who are currently serving as chiefs of the New York District, Los Angeles District, and the Chicago District. There has been a rise in the workload in the San Francisco office’s investigation and enforcement departments. According to Morrison, this has led to the doubling of the number of staff members from 30 to 60. The investigation unit conducts inquiries by examining the books of investment advisors, mutual funds, and brokerage companies. The enforcement division takes action depending on the report that it receives from the investigators.

 

Doe Deere and Lime Crime is Full of Color

Born in Russia and currently residing in Los Angeles, Lime Crime’s CEO, Founder and owner, Doe Deere exhibited an imaginative mind from an early age. Bright, bold colors, paints, and pencils were used as her ways to make a statement. Now, Doe Deere is able to create color for a living as an entrepreneur with her attention-grabbing cosmetic line. Lime Crime was launched in 2008. Doe Deere has been named as one of the Top Inspiring Female Entrepreneurs by Self Made Magazine.

Entrepreneurship began early for Doe Deere when she was 13 years old back in Russia. She began her first business by selling temporary tattoos. In her later years, Doe Deere found it difficult to find makeup bright enough to match clothing she wore and sold on Ebay. This inspired her to develop radical lip colors herself. The unusual name Lime Crime came about when she needed a name for her Ebay store. It symbolizes her favorite color of bright green. For Doe Deere, the company name expresses a revolution of color for those individuals who are not afraid to think outside the box.

Doe Deere believes fashion and makeup work as a pair. She majored in fashion design at FIT in New York City. Doe Deere feels that we express ourselves by what we wear, how we style our hair, and our choice of makeup. The fans and consumers of Lime Crime are nicknamed Unicorns. Doe Deere says these individuals are aware they are different, and proud to be so. It takes a daring person to wear these bold colors. The Unicorn Lipsticks were launched in 2009. Lime Crime became the first cosmetic company to introduce these lip colors.

The liquid to matte lipsticks known as Velvetines came about in 2012, and has no animal-derived ingredients. It spearheaded the trend of liquid to matte lipsticks. Lime Crime’s entire cosmetic line is certified cruelty-free by Leaping Bunny. They are the most prominent certifier in the beauty industry. Doe Deere oversees all product development, and is considered a revolutionary in this ever-changing beauty industry. She is a staunch supporter of anyone with an entrepreneurial spirit, and the heart to follow their dreams just as she did.

Follow her on Twitter @doedeere