Activewear is becoming more and more popular. Women love to be comfortable while running around town with the kids or living their active lives. The only problem with activewear is that it’s not always stylish. Women want to be comfortable, but they also want to look good.
Kate Hudson’s Fabletics brand is quickly taking over the activewear market. In fact, in just three years the company has grown to be a $250 business. They only have sixteen physical stores at the moment, but the business is growing through its strong online presence and wonderful products. Fabletics is reaching the modern consumer by making the clothes unique, recognizable, and their membership style of selling keeps prices down and customers coming back for more.
Another reason Fabletics has seen such great success is their reverse showroom method of selling. 30 – 50% of the people that walk into the physical stores are already Fabletics members. Another 25% becomes members when they visit the store. This allows the customers to have the exact same prices available online. Many companies lose business when customers find their items online for a cheaper price, but people who have Fabletics don’t have that problem.
Surprisingly, Kate Hudson had no business experience before she got involved with Fabletics. She worked as an actress and virtually walked off the set of Almost Famous and into the boardroom. Fabletics was born in 2013 as a collaboration between Ms. Hudon, TechStyle Fashion Group, Don Ressler and Adam Goldenberg. The idea was to create a stylish and affordable activewear brand different from anything else on the market. Kate Hudson believed in the product, and I think all of us can picture her actually wearing her own line. She didn’t want to be involved in something that wasn’t authentic to her, and she stayed heavily involved in every aspect of the business from the beginning.
If you’re not already a member, it’s time to become one! If you don’t know where to start, definitely take the Fabletics Lifestyle quiz to see what articles in the collection will suit your needs the best.
Kate Hudson has brought forth something that is going to bring a lot of changes to the world of fashion. Her company, Fabletics, may have been started in the U.S., but it is part of a company that seeks to have a global influence in fashion. TechStyle is the parent company of the Fabletics brand, and it is hoping to influence the world of fashion in more ways than just the styles and designs. TechStyle is hoping to inspire other fashion retailers to make sure that they are up to date in their ethics. For one thing, it is not considered a good thing if people are profiting at the expense of others.
Fabletics tries to make sure that the company is ethical in everything it does. One of the common issues with fashion companies that get exposed is that the companies that offer low prices on their products are getting their products made in some of the worst conditions. This is done to save money on the production of items and to be able to charge customers less for the products. Fabletics makes sure that the clothing is designed and put together in some of the best working conditions possible. They use other methods to save their customers money.
The method that Fabletics uses to save money is making sure that the company is a primarily online venture. Another thing it does is get the customers involved through paid membership. Fabletics keeps up with each individual customer so that it has enough information to get an idea on what the customer wants. One issue that companies have is the overhead. A lot of products are not selling simply because they are not what customers want. As a result, they lose money. The approach that Fabletics takes allows them to sell a greater percentage of the products they make.
After being an online success, Fabletics has decided to launch their first set of physical shops. This allows them to reach the customers who are not that keen on shopping online for various reasons. As a result, people are able look at what is available and even try them on before buying them.
A lot of people agree that Fabletics brings a lot of change to the world of fashion and style. However, there is a method to this. Fabletics uses technology to bring forth the changes that are being seen in fashion. One good thing about this is that technology makes it easier to create clothes. After all, one of the many reasons that fashion was able to change was because of technology. Therefore, Fabletics is using technology in every way it can to bring forth some new innovations in the fashion industry. People are benefiting greatly from what technology brings.
One of the ways that Fabletics is using technology to bring forth its products is by making sure that the products that are created are durable. They look for the finest materials to use to make their garments. Afterwards, they make sure that they put together their creative items in the most efficient way possible without skimping on the quality. One thing that does is make sure that people have stylish items they could wear for a long time. One thing they don’t want people to do is throw out their clothes after wearing it a couple of times.
Another way technology is helpful to the fashion industry is that it makes marketing a lot easier for business owners. Technology has brought forth really helpful marketing tools such as social media which is really good for marketing. All that is needed is for the business owner or marketer to engage the community in the relevant industry. For instance, Fabletics is always engaging the fashion communities in order to keep them updated on their promotions. They can also show off some of the items they have in order to attract customers to their website.
Fabletics has shown that technology has a place in the fashion industry. As a matter of fact, the fashion industry would not be as successful as it is without technology. For one thing, technology allows Fabletics to easily put together a lifestyle quiz that allows people to determine the kind of fashion they want. This gives people the chance to come up with a custom style.
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There are many different personal styles when it comes to fashion. There is the business style, the sporty style, the conservative style, and even the casual style. However, there is one type of personality and style that seems under served in all of the fashion industry. It is the artistic personality and style. This is actually quite tragic and ironic. For one thing, there are quite a few artistic people. Another thing is that fashion in and of itself is an art form. There is a lot of thought and creativity that goes into the design of clothing. For one thing, the designers have to figure out a good balance between necessity and aesthetics.
For one thing, sports and physical activity do not have to be kept away from creativity. As a matter of fact, it is not uncommon for artistic people to be in great physical shape. As a matter of fact, some artistic people may approach many different aspects of life in an artistic fashion. They may approach athletic activities in an artistic manner. Therefore, it is only fitting that designers create clothes in order to celebrate the creativity of the artistic.
One thing that Fabletics does is cater to the artistic among others when it comes to athletic activities. Therefore, people can enjoy their own unique sense of style while they are participating in different activities of fitness. Also, Fabletics provides clothes that are good for wearing in social occasions. Often times, the clothes that are offered are clothes that can be worn out on dates and with the intention of meeting people.
When one is well dressed, she will experience a huge difference in her self perception. This self perception can be brought to sports and other forms of athletic activity. The leaders of this company believe that everyone should be able to explore their own sense of self. Therefore, people have a choice of the cut, the fit, and even the size of the clothes they could buy and show off to their friends.