Doe Deere is an ambitious entrepreneur who started her own line of cosmetics called, “Limecrime”, after realizing that, the only makeup colors available for purchase, at the time, were all, basically dull, and natural looking.
A year later, in 2009, Doe launched her first successful product called, “Unicorn Lipsticks” and continued adding more products to her cosmetic line, all having bright and vivid colors, are cruelty-free, and vegan certified. Not to mention, that Doe and her employees, always test-wear the products themselves, before offering them to the public. Limecrime now has fan followings from all over the world.
What Makes Doe One Of The Best Role Models For Women Entrepreneurs?
After her success, Doe wanted to assist and mentor other women, who were also aspiring entrepreneurs, and so she began speaking at public events that included Vegas Nay’s Stardust Tours, as well as, PHAMExpo, and more, as she wants to be a good role model for other women just joining the business world. In 2016, Self-Made Magazine recognized her efforts and named Doe Deere, a top woman inspiring, Entrepreneur.
How Limecrime Got its Name
In 2004, before she created her makeup chain, Doe used Limecrime as the name of her DIY fashion line, eBay account than in 2008, it became her cosmetics line. She chose the name because lime-green is her favorite color, and, “crime,” came from the concept that, she wanted to create makeup, and nail polishes so bright and vivid, that they may as well be illegal to wear… also, it rhymes with lime.
An Artistic, Imaginative And Colorful Child, With A Little Bit, Entrepreneur
Doe Deere was born and raised in Russia. When she was 17, Doe moved to New York, where she majored in fashion design while attending FIT. Now, Doe resides in Los Angeles California.
As a child, Deere was artistic, very imaginative, and heavily into colors including paints, clothing, accessories, and her mom’s makeup, she often wore.
Doe claims, that she always had some entrepreneur in her, matter-of-fact, at 13, she started a business selling temporary tattoos, but her dream to become a musician, came true when she moved to New York and joined a band, which was also how she met her husband, who was a fellow band member (http://yourbeautycraze.com/doe-deere-helps-wayward-cats-kitty-bundles/). During her time with the band, Doe learned a lot about marketing, which she utilized to start Limecrime.
Helping To Save The Animals
Because Doe has three cats, including two that she rescued, she claims that helping animals is a cause that remains close to her heart, and donates regularly to Bide-A-Wee, which is a non-killing animal shelter in New York that assists animals that have been abandoned by rehoming and rehabilitating them. Learn more: http://inspirery.com/doe-deere/
Doe’s mission is to prove cosmetics don’t only conceal imperfections, but they are also a form of self-expression as well as freedom.