Activewear is becoming more and more popular. Women love to be comfortable while running around town with the kids or living their active lives. The only problem with activewear is that it’s not always stylish. Women want to be comfortable, but they also want to look good.
Kate Hudson’s Fabletics brand is quickly taking over the activewear market. In fact, in just three years the company has grown to be a $250 business. They only have sixteen physical stores at the moment, but the business is growing through its strong online presence and wonderful products. Fabletics is reaching the modern consumer by making the clothes unique, recognizable, and their membership style of selling keeps prices down and customers coming back for more.
Another reason Fabletics has seen such great success is their reverse showroom method of selling. 30 – 50% of the people that walk into the physical stores are already Fabletics members. Another 25% becomes members when they visit the store. This allows the customers to have the exact same prices available online. Many companies lose business when customers find their items online for a cheaper price, but people who have Fabletics don’t have that problem.
Surprisingly, Kate Hudson had no business experience before she got involved with Fabletics. She worked as an actress and virtually walked off the set of Almost Famous and into the boardroom. Fabletics was born in 2013 as a collaboration between Ms. Hudon, TechStyle Fashion Group, Don Ressler and Adam Goldenberg. The idea was to create a stylish and affordable activewear brand different from anything else on the market. Kate Hudson believed in the product, and I think all of us can picture her actually wearing her own line. She didn’t want to be involved in something that wasn’t authentic to her, and she stayed heavily involved in every aspect of the business from the beginning.
If you’re not already a member, it’s time to become one! If you don’t know where to start, definitely take the Fabletics Lifestyle quiz to see what articles in the collection will suit your needs the best.
Mark McKenna, MD, MBA, is a real estate investor and a passionate medical practitioner whose specialty is in surgery and medicine. He is the CEO of OVME, an elective healthcare firm that is keen on exploiting technological avenues to improve the overall healthcare sector. The graduate of Tulane University Medical School was recently a guest of Ideamensch where he answered several questions about his profession, investment career, and life in general.
How He Started & How He Keeps Going
A decade in the medical aesthetics industry was all Dr. McKenna needed to gather the experience he needed for private practice. He told Ideamensch that after realizing that there was a gap in the industry and that he could comfortably fill, he established OVME earlier this year. To get the firm on its feet, he is making lots of sacrifices including starting work as early as 6.30 and working late into the night. Despite his busy diary, however, the good doctor never lacks time for his daughter in the morning and his Jitsu-Jitsu training in the evening. He also mentioned that his ideas materialize because he sets his goals clearly and goes ahead to visualize them beforehand. Mark is also a man who loves to think about ideas and meditate alone and in a quiet place.
About his entrepreneurship, Dr. McKenna said that reading far and wide has been instrumental in his growth this far. He noted that he never categorizes jobs as either good or bad because, in his view, he always works for himself. He, however, admitted that he could have messed-up a few things along the way, particularly as a result of rushing. He told Ideamensch that if he got a chance to walk down his career path afresh, he would take time in identifying and nurturing his passions. According to him, young people should avoid rushing at the expense of direction.
Dr. Mark McKenna is licensed as a medic by the Louisiana State Board of Medical Examiners and other bodies of that nature including in Florida and Georgia States. He is also an active philanthropist in the said regions.
Besides medicine, Mark also invests in real estate and mortgage markets. He is a senior executive at McKenna Venture Investments, a real estate development firm based in New Orleans.