Sweetgreen and its founders

When the title says it all, nothing else is necessary. That’s certainly the case with Sweetgreen, an organic yet high-end salad chain which is run by three co-CEOs who met at Georgetown University.

In their senior year, Nathaniel Ru, Jonathan Neman and Nicolas Jammet were taking an entrepreneurship class together, where they found a common ground – all three felt that the food choices in Georgetown and its vicinity were missing a variety of healthy options that were also fun, so after graduating college in 2007, that was their goal when opening a restaurant together.

Ru has said that they are, “creating a brand that stands for something,” and that they “want to feed more people better food”. Learn more about Nathaniel Ru:  http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/

In addition to being young, successful entrepreneurs, Sweetgreen’s co-CEOs are well-versed in technology, allowing thirty percent of Sweetgreens’s transactions to be made on its website or through an app. To do their own fieldwork and to make sure that everyone stays near the action, Ru, Neman, and Jammet also take five times a year to mostly shut down the corporate office.

Nathaniel Ru was born in Pasadena, California, on May 3, 1985. He graduated in 2007 from Georgetown University’s McDonough School of Business with a Bachelor of Science in Finance, and holds the position of one of the three co-CEOs of Sweetgreen. Together with two other graduates of Georgetown, Jonathan Neman and Nicolas Jammet, Ru started Sweetgreen in 2007.

The restaurant, Sweetgreen, is a casual kitchen that has local sourcing and an original location of the center of Georgetown. Since that humble beginning, Sweetgreen went to twenty-seven places in six different states, but the co-CEOs weren’t done – they expanded even further to the west coast.

In 2010, a mere three years after the opening of Sweetgreen, the business partners Ru, Neman and Jammet launched Sweetlife, which soon became the largest festival for food and music in the region. Sweetlife is a large event and easily brings in thousands of people in attendance as it features high-quality music in addition to top-notch food from renowned chefs.

Just like Sweetgreen, Sweetlife is a community location as well as leaving a small, gentle carbon footprint.

Read more: Nathaniel Ru | Crunchbase and Nathaniel Ru | Dynamic Dialogues

Vijay Eswaran and QI Group are Entrepreneurs at Heart

Vijay Eswaran has a compelling life story and it is intertwined with the QI Group that he co-founded in 1998. This was a product of his vision for life and he associated himself with like-minded entrepreneurs who were committed to working for themselves instead of earning money for someone else.

The QI Group is a successful marriage of ecommerce and direct selling that has reached an incredible level of success due to Eswaran’s drive and determination.

They are a diversified international business with segments in retail and direct sales, telecommunications, lifestyle and leisure, luxury and collectibles, education, training and conference management, property development and logistics.

The difficulties faced by Vijay Eswaran when setting out on an entrepreneurial pathway were significant and daunting. He lacked business connections, whether family or otherwise, he had no funding to start with, and Asia was gripped by economic crisis and no one believed that he would be successful.

What he did have was a strong conviction that his life wasn’t meant to be about making money for someone else.

Things took a turn for the better when he found like-minded partners who shared his feelings about working for others. He also details the crucial fact of his wife’s unwavering support and commitment to his goals and dreams.

With these supporting individuals in his camp, he was prepared to work through the inevitable failures, obstacles, and setbacks when aspiring to something greater.

Eswaran, unlike many others, eagerly takes on obstacles and adversity. He considers that if he didn’t he would stop growing and developing as a businessman and an individual.

It’s exactly this type of perseverance and vigor which sets apart someone like Vijay Eswaran and he is inspirational to many seeking a unique path in life.

Direct selling is part of the QI Group’s modus operandi and Eswaran is a firm believer in the concept. Everyone’s success is tied together and QI provides significant opportunities for people to grow their own business.

Eswaran lives by a piece of advice that his father gave him and that is “service above self”. Despite QI Group’s global reach, they maintain the soul of a small company and that suits Vijay Eswaran just fine.

Read more:

3 More Years: NYCFC Owners Man City and Vijay Eswaran’s QNET Extend their Partnership

Vijay Eswaran | Professional Profile – LinkedIn